Know Your "Enemies" — A Practical Guide to Competitive Intelligence
Description
This episode gets real about knowing your competition and using that knowledge to stand the f*ck out. Louis and competitive intelligence expert Andy McCotter-Bicknell rip apart the "customer-obsessed" BS and show you why keeping a close eye on your "rivals" is paramount.
- (00:00 ) - Intro
- (02:31 ) - Customer obsession vs Competitor obsession
- (05:37 ) - Is competitive intel only for B2B SaaS?
- (08:36 ) - Defining competitive intelligence
- (15:16 ) - How do you identify threats?
- (16:52 ) - Practical case with a cinema
- (22:08 ) - How to start a competitive intelligence department?
- (27:09 ) - How to consolidate your research and apply it?
- (35:59 ) - How do you assess the maturity of a category?
- (43:12 ) - The number one tip to find differentiators
- (47:53 ) - Andy's biggest win
- (51:00 ) - Outro
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